Marketing First Term Continous Assessment Questions 2019/2020 Session – Senior Secondary School One( SSS 1)

EDUDELIGHT GROUP OF SCHOOLS

1 BENSON AVENUE, LEKKI PHASE 1, LAGOS

1ST TERM C.A. TEST 2020

SUBJECT:     MARKETING    CLASS: SS 1

OBJECTIVE: Answer all questions Time: 1hr

  1. Marketing history is essentially divided into (a) four (b) five (c)three (d) two
  2. The philosophy of the producers during the production era was (a)a good product with high quality would sell itself (b) the producers will produce what the consumers wanted and the people will buy. (c) maintaining a good producers/customers relationship (d) all products would sell
  3. —————- Concept states that the consumers will like or accept the products and services which are highly available and affordable. (a)production concept (b) product concept (c)selling concept (d)relationship concept
  4. Anything that can be offered to the market for attention, acquisition, use or consumption is called (a)product (b) asset (c) market (d)advertising
  5. The following are the characteristic of product except (a) durability (b) perishability (c)bulkiness (d) portability
  6. Product life circle can be classified under the following heading except (a)introduction (b) growth  (c) death (d) maturity
  7. All the following are consumer’s product except (a)convenience product (b) shopping product (c)special product (d) irritating product
  8. The industrial products include the following except (a) installation (b) accessory equipment (c)raw materials (d) unsought product
  9. The act of buying a product at a sight without previous knowledge of it is known as (a)emergency buying (b0 shopping (c) impulse buying (d) special buying
  10. ———————- is a philosophy which sees the consumer as the central focus of all organization activities (a) product concept (b) consumer concept (c) marketing concept (d) selling concept
  1. (a) What is marketing? ( 2marks)  (b)write short note on the following marketing terms (i) need (ii) demand  (3 marks)
  2. (a) Define a product ( 2marks)   (b) list and explain any two (2) classification of products (3 marks)

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